Almyra is one of the most famous seaside restaurant bars in Crete. We were asked to boost the daily walk-ins during the difficult economic circumstances of the summer of 2015.
We created explicit and original multimedia content to develop an integrated social media strategy. We continued by defining the exact needs, so that a brand expression could be shaped to target two different audiences, the daily walk ins and the special group of foreign and local customers visiting to enjoy the selected wine collection and the unique cuisine Mediterranean creations. Finally, we created a new website to present the whole product offering, so that the users can receive the right feelings to shape their expectations, a critical factor influencing the buyer’s decision, before paying their visit.
As a result, we managed to maintain the cash flow despite the capital controls of 2015.